by Rich Abronson
Co-Founder and Vice President
Marketing through mobile phones is increasingly finding its way into the advertising mix for dealerships across the country, and the promise of reaching consumers who are “on-the-go” has great appeal. The increasing ubiquity of SMS text messaging and the mobile web can transform a dealer’s traditional advertising into a virtually “clickable” medium. The first step is for a dealer to “mobilize” their vehicle inventory and create a mobile phone-optimized presence for their stores by engaging a mobile marketing platform vendor. Once setup, the next task is for the dealer to begin driving that mobile traffic...
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Monday, June 16, 2008
Digital Dealer: Adding Mobile to your Marketing Mix
Saturday, June 14, 2008
New Webinars: Reaching Car Buyers Anytime, Anywhere with the Gumiyo Mobile Marketplace Platform
Learn how you can reach in-market car buyers anytime and anywhere by taking advantage of the "always on, always present" nature of their mobile phones! This webinar will be led by Rich Abronson, Vice President and co-founder of Gumiyo. Reserve your Webinar seat as space is limited. Choose a session date below:
- Tuesday, June 17, 11 a.m. PT, 2 p.m. ET
https://www1.gotomeeting.com/register/559527024 - Friday, June 27, 11 a.m. PT, 2 p.m. ET
https://www2.gotomeeting.com/register/231531511 - Tuesday, July 1, 11 a.m. PT, 2 p.m. ET
https://www1.gotomeeting.com/register/307679119 - Tuesday, July 8, 11 a.m. PT, 2 p.m. ET
https://www2.gotomeeting.com/register/517281674 - Tuesday, July 15, 11 a.m. PT, 2 p.m. ET
https://www2.gotomeeting.com/register/177775979
The mobile phone has truly become the next mass media with the rapid, everyday adoption of text messaging and the Mobile Web among U.S. consumers. As a result, automotive dealers can take advantage of the "always on, always present" mobile phone to present their showrooms, inventory, and promotions to in-market car buyers wherever they are.
This session will discuss how today's U.S. consumers are using their mobile phones and how dealers can take advantage of this to make their existing advertising efforts more powerful and more effective. In addition, we'll also show how the Gumiyo Mobile Marketplace platform can help dealers sell faster by creating entirely new opportunities for car buyers to view and interact with vehicle inventory.
Tuesday, June 3, 2008
Automotive News: Dealership marketers take to text messaging
Who's sending that text message to your cell phone? It could be your neighborhood auto dealer.
Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships' listings of new and used vehicles — complete with photos, prices, condition reports, contact information and directions to the showroom — on their phones.
Consumers rather than dealers activate the text messages.
Dealers, meanwhile, are using traditional print and broadcast ads to alert cell phone users to the new venue...
Read the full article at Automotive News...Thursday, April 17, 2008
Gumiyo To Be Showcased at Dow Jones VentureWire Wireless Innovations Conference
Gumiyo is pleased to announce we will participate in the Dow Jones VentureWire Wireless Innovations conference. We’ll present on Tuesday, April 22nd from 11:50 a.m. – 12:10 p.m. and 12:40 – 1 p.m. in Salon 7 at the Sofitel San Francisco Bay. The Sofitel is located at 223 Twin Dolphin Drive in redwood City, Calif. We’re looking forward to seeing everybody there!
For a complete agenda, visit: http://wirelessinnovations.dowjones.com/agenda.
Can You Sell Me Now?
Check out this profile on our company’s CEO, Shuki Lehavi, by Eric Miltsch on WhyBuyUsedCars.com. The piece explains our company history, the origination of the word Gumiyo and the future of mobile marketing.
Tuesday, April 8, 2008
Gumiyo Partners with HomeNet to Bring New Mobile Web Marketing Solution to Auto Dealers
Gumiyo, the automotive retail industry’s leading mobile marketing company, today announced a new partnership with HomeNet, Inc., a leading provider of vehicle inventory management and marketing solutions, to provide auto dealers with a single-click mobile Web marketing solution.
Woodland Hills, CA (PRWEB) April 8, 2008 -- Gumiyo, the automotive retail industry’s leading mobile marketing company, today announced a new partnership with HomeNet, Inc., a leading provider of vehicle inventory management and marketing solutions, to provide auto dealers with a single-click mobile Web marketing solution. Built on Gumiyo’s dynamic mobile marketing platform, the new service extends HomeNet’s Inventory Online (IOL) Marketing Suite to mobile phones, literally putting a dealership’s inventory and showroom directly into the hands of qualified and interested buyers. It enables dealers to connect immediately with in-market consumers anytime and anywhere, providing them with on-demand detailed inventory listings, vehicle photos and Carfax reports.
"Our partnership with HomeNet marks our commitment to making mobile marketing a mainstream advertising channel for automotive professionals," said Shuki Lehavi, president and founder of Gumiyo. "It gives one of the largest dealer client bases in the industry direct access to a turn-key, virtually no-touch mobile Web marketing system to help sell their vehicles faster."
HomeNet’s popular Inventory Online (IOL) Marketing Suite currently serves more than 12,000 automotive dealership locations throughout the United States and Canada, processing over 2.5 million vehicles each day. The strategic partnership gives IOL users access to IOL goText, the new mobile marketing solution powered by Gumiyo’s mobile Web technology. IOL goText allows dealers to instantly distribute their vehicle inventory to the mobile Web with one click.
"In today’s world, consumers don’t just want on-demand information – they expect it," commented HomeNet CEO Jesse Biter. "IOL goText makes it easy for dealers to empower prospective buyers by equipping them with real-time access to robust inventory information anytime, anywhere. IOL goText is a terrific addition to the IOL suite and we expect that this powerful marketing tool will give dealers a competitive edge in their respective markets."
IOL goText automatically formats, optimizes and syncs a dealer’s on-lot inventory for the Mobile Web. Once optimized, the new solution provides tools to connect car buyers with the dealership using simple SMS text messages.
Similar to text message voting popularized by American Idol, consumers can access the dealer’s inventory via their mobile phone by keying a short Go Code(TM) (a simple keyword unique for each dealership) into the body of a text message and then sending it to 48696. The codes are marketed through the dealer’s TV, print, radio and billboard campaigns, making traditional automotive advertising "clickable", trackable and measurable.
The reply message that comes back to the user includes information on the dealership and a mobile Web link to a media rich version of the dealer’s showroom. Every vehicle listing viewed by the user on the mobile Web has a way for the buyer to send a text message to the dealership, initiate an email or live phone call, or notify the dealer that they would like to be contacted by phone or email.
Go Codes can also be extended with the last eight digits of the vehicle identification number (VIN) or the dealer’s stock numbers to take a mobile consumer directly to a specific vehicle.
About Gumiyo (www.gumiyo.com)
Gumiyo provides a platform that matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.
HomeNet, Inc. is a privately owned automotive technology provider. Founded in 1996, HomeNet's core focus is providing innovative technology solutions to help automotive dealers increase online sales. HomeNet offers its products to a variety of customers including dealers, OEMs, website providers, CRM providers, digital lot management firms, finance/leasing agents, auction agents, and more. The company is based on Christian principles and is headquartered in West Chester, PA, with satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more information, please visit www.homenetinc.com.
See who's picked up this story and what they're saying...
- Gumiyo, HomeNet Launch “Holy Grail” Mobile Solution for Automotive Dealerships --MobileStance.com
- “Mobilized” Car Shopping With Gumiyo & HomeNet --Mobile Marketing Watch
Monday, April 7, 2008
Marketing Through Mobile Phones:
Dealer Marketing Magazine, April 2008
by Rich Abronson
The latest NADA report on dealership advertising shows that while Internet advertising expenditures continue to increase as a percentage of a total advertising budget, dealers as a whole are still allocating the majority of their spending to direct mail, newspaper, radio, television, and other types of on-lot or outdoor advertising (NADA DATA 2007). Tracking and conversion reports are becoming increasingly sophisticated for the Internet segment of a dealer’s advertising strategy, which allows the Internet manager to optimize the dollars spent. There remains a great deal of uncertainty and potential waste in a dealer’s overall advertising effectiveness, however, simply because the remaining non-Internet components lack a definitive form of measurement. In other words, you cannot click the newspaper…until now.
The mobile phone as an advertising channel
Over the past couple of years, the mobile phone has become a viable marketing channel which promises to not only bring measurability to other forms of advertising, but also to create a new and effective way for dealers to reach and connect with car buyers at anytime and from anywhere. With the dramatic adoption of mobile computing, mobile Web browsing, and SMS text messaging, consumers no longer have to be tied to their PC to instantly access information for just about anything. Now dealers can now use all of their advertising venues to drive car buyers to mobile versions of their online presence, and there are new services that will launch their showrooms, and their vehicle inventory, into the mobile space. Suddenly, a dealer can make a print ad, direct mailer, or TV commercial ‘clickable,’ even without a computer.
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